Since 1945 Elchim creates professional hair dryers, hair straighteners and curling irons for professional hairstylists, wall dryers for hotels, fitness centres and spas. Lightness, ergonomics, technology and design for perfect styling and hair care. ​ "In the professional appliance market, I want integrity and honesty to drive the elchim brand of products. This is why I’ve moved beyond our competitors that copy other products or engage in price wars. Our products should stand alone encompassing the newest technology, style and creativity. Every component is full of love because I know every single hand that worked on them here in Italy. I’m only interested in what we will do to improve the quality of life of the people who use our products. Because if there is anything among the many things my grandparents, the founders of the company, taught me, it is that the quality of what we do every day is the only guarantee we have for our future." ~Luca S.